Attendees will hear a presentation on the importance of offering financing at the point of sale and how financing can help close more jobs as well as increase the work scope and job size. Presenters will discuss different types of financing and the pros and cons of the different products. Presenters will showcase a new financing program offered by Vanderbilt Mortgage that is currently offered in Kentucky with TVA's energyright solutions program. Presenters will also share their insights as to what makes a good financing product and why. A leading HVAC contractor will share helpful hints and discuss why financing is a critically important part of the sales process.